How to Tell GLP-1 Patients About Program and Pricing Changes by Text

Tell existing patients about a GLP-1 program or pricing change in a Secure text with link, written as information about their care. Say what is changing, when, what it means for them and how to ask questions. Do not add a coupon, a "switch now and save" push or a price on a named drug. That turns the notice into a drug promotion, which carrier rules forbid in any message type. A secure link protects patient details. It does not make a drug offer allowed. For Medicare patients, the Medicare GLP-1 Bridge runs from July 1, 2026 to December 31, 2027, and check-in texts can support the lifestyle work its prior authorization asks about.

Some clinics send the news as a phone tree or a portal message nobody opens. Patients miss it and call the front desk when a charge changes. Others send it as a marketing blast with a price and a drug name in the first line.

The blast is the bigger risk. Carrier rules forbid promoting prescription drugs, even from a licensed provider, and Twilio says a campaign rejected for prescription drug marketing "is not eligible for resubmission." See carrier-safe GLP-1 clinic text marketing for rewritten examples.

Lead with what is changing and when. Then say what it means for this patient, what they need to do, if anything, and how to reach the care team. Keep the tone of a letter from the clinic, not an ad.

Send it as a Secure text with link. It can contain PHI, so it can name the patient's own program, fee or next visit. Leave out discounts, deadlines meant to drive a purchase and comparisons with other sellers. If a patient replies with a question, your team answers it in a private conversation.

Need to reach patients who have not opened the secure message? A short Insecure follow-up can ask them to call the clinic. Keep it generic. An Insecure text is a regular SMS and can't contain PHI, so it names no drug, program or condition.

Open Broadcast in the web app sidebar and follow the three steps: Details, Recipients, Message. Keep the default message type, Secure text with link, for any notice with patient-specific details. See the broadcast overview and how to create a campaign.

Export the affected patients from your EHR as a CSV of up to 20,000 rows, then map the columns. Any column can become a variable, such as {{effective_date}} or {{program_fee}}. Each variable can have a fallback, like {{first_name | there}}. Rows are matched to existing patients by MRN, then phone, then email, and existing records are not changed. See adding recipients and personalizing messages.

Schedule the notice for a weekday morning in your patients' time zone and set the time between messages, so replies reach your team at a pace they can answer. You can pause and resume. Numbers on your org's opt-out list aren't texted. See sending and tracking.

Broadcasts need the Patient SMS Add-on and membership in a team with an assigned phone number. BloomText verifies new accounts before their first broadcast.