Keep Every Doula Referral Organized, Private, and Visible to Your Registry
Preserve a registry-owned communication record while keeping every family's referral conversation separate from every other.
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BloomText gives doula registries and collectives a shared communication workspace where every family referral stays in its own private conversation. Registry administrators see all referral conversations. Each family, matched doula, and set of candidate doulas stay separate — no one sees another family's referral. When staff or participating doulas change, the registry retains the full history. A signed BAA is included on every plan.
Maternal health communication · Cross-organization messaging · Pricing
The communication problem doula registries face
Referral Inquiries Arrive Through Every Channel
Families contact your registry through your website, text messages, WhatsApp, email, phone calls, and referrals from other providers. Each inquiry starts in a different place, and pulling the details together for a match means hunting across inboxes, message apps, and voicemail.
No Privacy Between Referrals
When a family is referred to three doulas, those doulas should not see each other's referrals or other families' details. On personal phones and email threads, there is no structural way to enforce this — someone forwards the wrong thread or includes the wrong contact, and a family's private details end up in the wrong hands.
History Lost When Staff or Doulas Change
When a registry coordinator leaves or a participating doula moves on, the referral conversations on their phone or in their personal email leave with them. The registry has no record of what was communicated, what was promised, or what the family experienced.
How a doula registry uses BloomText, step by step
A Family Contacts the Registry
A family reaches out through your registry's dedicated BloomText number. The inquiry arrives in your shared team inbox where any authorized coordinator can see it — no personal phones, no scattered channels.
Registry Staff Gather Referral Details
Coordinators gather the family's needs — due date, preferences, budget, location — in a secure conversation. The conversation is visible to registry administrators so nothing gets lost in a personal thread.
Candidate Doulas Are Contacted Privately
The registry reaches out to potential doula matches in separate conversations. Each doula sees only their own referral details — not the other candidates and not other families. This separation is structural, not just a policy.
The Selected Doula Joins the Family Conversation
Once a match is made, the selected doula is added to the family's conversation. The family and doula exchange messages, photos, birth plans, and documents in one secure thread — with the registry maintaining visibility.
Every Referral Stays Separate
Unrelated doulas and families cannot see each other's conversations. Each referral is its own private thread. A doula who receives one referral does not gain access to the registry's other referrals or families.
The Registry Retains the Record
When a coordinator leaves or a doula stops participating, the conversation history stays on the registry's account. Referral records, family communication, and doula correspondence do not disappear with turnover.
Follow-Up Evaluations and Feedback
After a referral is complete, the registry can follow up with the family for feedback or send postpartum resources — in the same conversation or a new one, from the same registry number.
Auto-Replies, Call Forwarding, and Desktop Access
Set auto-replies for after-hours inquiries, forward calls from your registry number to a coordinator's phone, and access conversations from desktop or mobile. Staff manage everything from one workspace.
Frequently Asked Questions
- Each family referral is a separate conversation. Candidate doulas are contacted in individual conversations and cannot see other candidates or other families. The selected doula joins the family's specific conversation. The registry's team maintains visibility across all of them.
- Doulas can be added to a family-specific conversation as external participants or invited to create a free BloomText account for cross-organization messaging. Either way, the registry retains the conversation record.
- No. Families receive secure links over normal SMS and reply from any phone. There is no app to install and no account to create on their side.
- Every conversation stays with the registry. Admins revoke access for the departing coordinator and the full referral history remains searchable and exportable.
- Yes. Conversations are retained on the registry's account and can be exported for records, follow-up, or audit. Contact BloomText support with the accounts you need exported.
- No. BloomText is the communication layer around your referral process. It does not match families to doulas, manage referral status, route referrals automatically, host a public directory, or replace a CRM. It keeps the communication organized, private, and owned by the registry.
- For a small registry with two coordinators and around 30 to 40 family contacts per month, the cost is approximately $129/month. Team members are free for up to five users, and external doulas participate at no charge. See the pricing page for full plan details.
- Yes. A signed Business Associate Agreement is included on every BloomText plan, including the free plan.
